Starting with The Source - A West African Folktale
Long ago, in a land where the earth was rich and the sun warmed both skin and spirit, there lived a humble yam buried deep in the red soil of West Africa. It was no ordinary yam—its roots reached far and wide, whispering secrets from ancestors and carrying the memory of harvest dances, moonlit songs, and stories told by firelight.
One day, a quiet wind stirred over the hills of Busua, and two visionaries heard its call. One was a Maker, whose hands knew how to transform the ordinary into something extraordinary. The other was a Dreamer, who had tasted many worlds but knew that the deepest truths were always found at home. They sat beneath the old trees and listened—not to noise, but to the silence beneath it. And in that silence, they heard the yam speak.
“I am the beginning,” it said. “I carry abundance. I carry joy. I am the source.”
So they called their creation Asoro—“From the Source.” They gave it life not just with yam, but with millet to sweeten the journey, black velvet tamarind for wisdom, and wild yeasts harvested from banana leaves, full of laughter and mystery. Each ingredient was chosen like a line in a poem, each step in the process a kind of ritual.
As the liquid rested and transformed, it became something else entirely—a spirit that remembered. It remembered the festivals with dancing feet and sweating drums, the women pounding fufu with strength and grace, the elders raising gourds in prayer and celebration.
But Asoro was never meant to stay hidden.
The Makers carried it to the people—first to a seaside village during the great festival of Asa Baako, where strangers tasted and became family. Then to the cities of the world—Accra, London, New York—where the spirit whispered, “I come from where you come from.”
And wherever it went, people remembered—not just their stories, but their source.
So when you hold a bottle of Asoro, you do not just drink.
You greet the land.
You honour the hands that made it.
You raise your cup to joy, to presence, to community.
Because every spirit has a story.
And this one starts with the source.
Tasting Notes
Aroma: Earthy and intriguing, with light sweetness and fruity notes from the tamarind botanical.
Mouthfeel: Rich and smooth, with a subtle peppery spice.
Flavour: Smooth and unique, with starchy, nutty sweetness from the yam and bright, fruity notes from the tamarind botanical .
Finish: Clean and refreshing, with lingering yam flavors balanced by mild fruit and a hint of savory spice.