Co-Founder / Chief of Executive Operations
[The Infatuation, BBC Good Food/Olive Magazine, PA Consulting Group]

The Story of Eileen Twum: The Weaver of Paths

Eileen Twum is a visionary operator and cultural storyteller, known for blending sharp strategy with deep-rooted heritage. With a career spanning PA Consulting, BBC Good Food, and The Infatuation London, she’s led the launch and growth of consumer brands across food, media, and hospitality.

Called The Weaver of Paths by those who know her work, Eileen builds brands that honour both tradition and innovation. As Co-Founder and Chief of Executive Operations at Asoro, she returns to the source—crafting a premium West African spirit rooted in legacy, community, and joy.

Find her guide to eating in Accra here.

✨🇬🇭🍴

Co-Founder / Chief of Product Design
[Brewtropic, Three Spirit, Borough Wines, Stovell’s Gin, MedPharm,]

The Story of Geyan Surendran: The Alchemist of Flavour

Geyan Surendran is a flavour alchemist and plant scientist, blending ancestral wisdom with modern science to create spirits that tell stories. With roots in Sri Lanka, raised in the UK and now based in Melbourne, he has worked across fine dining, pharmaceuticals, and award-winning beverage innovation at Brewtropic, Three Spirit, and Borough Wines.

As Co-Founder and Chief of Product Design at Asoro, he brought the world its first premium yam-based spirit—crafted from Ghanaian earth, plant science, and a touch of magic.

🌱🔥🥂

Chief of Creative
[Ozone Coffee Global, WWF, Deus Ex Machina, La Marzocco Australia]

The Story of Bianca Tuckwell: The One Who Sees

Bianca Tuckwell is a designer, photographer, and brand storyteller whose work blends visual clarity with emotional depth. Australian by birth, shaped by years in the UK and now based in Melbourne, her career has spanned global brands like WWF, Ozone Coffee, Deus Ex Machina, and La Marzocco.

Bianca ‘s works are unified by a commitment to observing and honoring the subtle details of the surrounding world, whether through the lens of a camera or the framework of design.

As Asoro’s visual guardian, she brings the brand to life with purpose—honouring culture, craftsmanship, and the quiet power of details only she can see.

📸✨🧵